Email Marketing and the Small, Local Business
Did you know that 20% to 30% of any company’s revenue will potentially come from its’ mailing list? This is true for both on and offline business. I have a client that has a very successful beauty salon business. Her salon has no website but she does have an online presence of sorts. While her business is completely low tech, she does have an email campaign that I manage for her.
Before I stepped...
Plumbers & Bagpipes (Part II) – Atlanta, Austin, Denver or Sacremento
In my last post, I brought up a lot of problems for local companies that need to market their services to the community and I focused on trades-people; plumbers, electricians, locksmiths etc… but please, understand that I am talking about any business that relies on a local market to survive.
Are you a realtor or insurance agent, an electrician or a CPA? Maybe you are an attorney or candy store...
Plumbers & Bagpipes (Part I) – Atlanta, Austin, Denver or Sacremento
I read somewhere recently that the majority of plumbers in the U.S. are of Irish descent. Is it true? I don’t know but it’s kinda cool to me. maybe I should have been a plumber. I have on occasion been accused of wearing plumber-cut jeans. When I was young, I did work a couple of summers for a plumbing contractor and learned a lot. I learned that bees wax doesn’t come off of hairy...
Help, I Can’t Find Me – Marketing Life Insurance In Atlanta, Austin, Denver, Sacramento
I get this all the time when working with Sales Agents and Small Businesses that depend on local customers but need to get leads or calls from their website. I even hear this from people that don’t have a website but need some kind of internet visibility. I know I just stirred up a big question…Do I have to have a website to be found on Google. Well, Yes and No. I’ll get to that in a minute....
Stop Selling and Start Marketing – Real Estate Atlanta, Austin, Denver,Sacramento
I have a lot of friends in the Insurance and Real Estate business and they always raise their eyebrows when they hear me say that the day that I stopped selling and started marketing was the very day that my income began going up. At the same time, those friends also tilt an ear in my direction.
I’m not saying to stop with basic sales techniques like tie-downs and consultative questioning but...
Local Market Hero was founded by former technicians of very large Search Engine Marketing (SEM) companies that serve mostly Fortune 500 companies. We have recruited the best of the best for Web Design, Copywriting, Optimized Directory placement, Search Engine Optimization (SEO), Pay-Per-Click advertising, Video Production and Video Optimization. A quick note on the word Optimization; it simply means that search engines like it. We have scaled down big services to fit small business. 
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