Competitive Analysis and Market Intelligence

This is a service I was involved in when servicing large corporate Internet Marketing campaigns. It is no less important for the corner pizza shop than it is for Dell Computer or Bell Helicopter.

We offer a free, yet detailed competitive analysis, prior to any Search Engine Optimization or Pay-Per-Click campaign. We will also offer a free light version for new web design clients.  It is VERY important to understand what your competitors are doing so that you will know what is necessary to out-flank them.  About two years ago one business owner told me how this is completely unnecessary and that he did not want an analysis.  His campaigns were ultimately a failure and he is not in business today. I cannot stress enough that your street level competitors and your internet competitors will most likely be completely different.

We will help you identify exactly who your competitors are based on the keywords you are optimizing. We will back engineer their campaign strategies so that we can easily counter their moves.  You need to know things like:

• Their keywords?
• How many inbound, one-way links they have?
• What is their Page-Rank?
• How long has their site been up?
• Is their service really related to mine?
• Are they a local or national firm?
• Do they have a PPC campaign as well as natural rankings
• Do they have professional sites and landing pages?
• Are they building mailing lists?

There are a myriad of Questions that you need to know the answer to in order to make good decisions.

You should also be constantly polling your walk-in customers to learn how they found you initially, are they repeat customers? Would they like to get mailings from you that will include discounts and special offers? How long have they been your customer? How do they normally find services they use? What do they like most about your service? What do they like the least?

This will help guide your future business decisions and disregarding any of these items is unwise.  We are here to help you think of these things because more than likely, you are just too busy with day to day business to work on this tedious information.  We will help you with that.

If we can help you increase your business, you will stay with us for a long time.   The only way that will happen is if we can help you to be more profitable, and save you time. That’s what we do.