Email Marketing for Small Business

Local Market Hero knows the importance of Email Marketing for businesses of any size. It is especially important for small local businesses.  For some real life examples of this, please refer to our blog entitled, “Email Marketing and the Small, Local Business “.  

Large companies know this fact but many small businesses don’t realize that 20% to 30% of your business will come through your mailing list. As a general rule of thumb, you will earn $1 for every person on your list, every month.  Now do you see the benefit of a large list? 

Even local businesses need to be concerned because potential customers are people just like you and me that have a bagillion things running through their mind and when they need your product or service, it is probably an emergency and they will call the first person that comes to mind.  Let’s make sure that it is you.

A monthly or bi-weekly, short article with helpful tips that are truly of value to them will go a long way in being remembered; especially if the article has coupons attached. 

What if your company has a slow week and you need to generate business quickly, just to make payroll? That is a good time to step in with a one-time mailing with an offer that suggests a special discount, THIS WEEK ONLY.

I have one client that performs state vehicle inspections.  It is easy for him to add to his list. He simply asks them if they want to take a precaution and not get a ticket next year by getting an email notice when it is time for his inspection renewal, Oh and by the way, would you like for us to send you coupons for discounts on oil changes and general maintenance for your vehicle?

I hope you can see the benefit and we have this service priced so that your janitor could afford it.  This is one area that needs professional service because of the Federal Can-Spam Act.  The feds are really cracking down on the improper use of email. They are handing out 10 and 15 year sentences so be careful and please use a professional on this crucial portion of yoru business. Market Prosperously!