Local Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising has been a staple in worldwide business for over a decade now. It is tested, it is proven and it is profitable.  PPC allows your company to be seen on the front page of a search engine within days, not weeks or months.   Let me demonstrate.

Do a Google search for bookkeeping.  The natural search area will appear in the center but if you look down the right-hand side of the page you will see “Sponsored Links”.  Also, look at the top 2 or 3 listings in the center. They should be shaded slightly yellow. These are also “Sponsored Links” and since they are paid only when clicked, we call them Pay-Per-Click. 

So, let’s say that you want to be found under the keyword “Tree Trimming Service”, we create an ad related to that, use tree trimming service as a keyword and tell Google we only want the ad to show in Macon, Georgia.  Then when someone in Macon enters your keyword, your ad appears and they can then click on your ad and go to your site.

Now, if you look closely, you will realize that there are ads on top and ads on the bottom.  Placement is decided on a bidding process. It is an auction for position and it is re-auctioned every time someone clicks that keyword.  Bid pricing is determined by 10 factors. I will tell you two, for simplicities’ sake. It is determined by how many people are bidding and by how relevant your ad is compared to the page it lands on.

Let’s assume you are advertising a Laundromat. Your keyword is “Austin Laundromat” and the ad is focused on quality Laundromat in South Austin TX.  When a visitor clicks your ad and lands on your page, they should be looking at a page about South Austin Laundromats. If so they give you a good score and a discount on your click price. Please be aware that the exact opposite is also true. If the keyword, the ad and the landing page do not correlate, you will pay dearly on your click price and position.  The difference could be $.25 to $2.00 per click. This is why a professional agency is worth their weight in gold.

We can also offer another solution.  You may already be using google Adwords or MSN Search; We can perform a professional set-up for you and come back and tweak it 3 or 4 times a year at a greatly reduced price.

We have put a package together again, just for the small business owner. While the big companies are spending $30,000 – $500,000 per month, just for clicks, we assume your budget just grabbed its’ chest and fell down.  We know that you may only be able to afford a couple of hundred a month. That’s alright because that is what we do. We cater to you, the small business owner.